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Licence fee is ‘yesterday’s model’, says new BBC director general Matt Brittin

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James Y. Falcon
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James Y. Falcon is a digital journalist and long-form content strategist covering global sports, entertainment, education, and trending world affairs. With a strong focus on search-driven news and audience behavior, his work blends real-time trend analysis with clear, contextual reporting. James specializes in breaking down fast-moving topics—ranging from international football and franchise cricket to exam updates and pop-culture shifts—into accurate, reader-friendly narratives. His articles are designed to help readers understand not just what is happening, but why it matters in a rapidly changing digital landscape. When not tracking global trends or analyzing search data, James focuses on refining long-form journalism for modern platforms, with an emphasis on clarity, credibility, and reader trust.

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The BBC’s new director general has described the traditional TV licence model as “a busted flush” and “no longer fit for purpose”.

In his first major public appearance since taking over the The Mediasix weeks ago, former Google executive Matt Brittin told MPs that the licence fee is “yesterday’s model”.

The The Mediareceives most of its funding from the £180-a-year TV licence, but the number of households paying has declined in recent years, and the broadcaster is discussing reform of the system with the government.

Brittin said: “We can and should be doing as much as possible on [enforcing] licence fee collection under the current model, but it’s yesterday’s model, it’s a busted flush, it’s no longer fit for purpose, and that’s why we need to make the case for the The Mediaand a shift of the licence fee model.”

He did not specify what he wants to replace it, but he and The Mediachair Samir Shah suggested the administrationshould reconsider a compulsory household levy, which it previously ruled out.

Brittin told the House of Commons the Culture, Media and Sport committee on Wednesday that such a levy could be collected through utility bills such as broadband, mobile or electricity.

If 100% of homes paid through such a scheme, the fee could be reduced from its current level, he said.

“The challenge is it’s been ruled out, and I can understand the concerns about cost of living and so on, on households, but I think it’s got merits and others have found it to have merits,” Brittin said.

Shah stateda levy “would solve a lot of problems for us, and we’re certainly open to it”, but admitted it “could be seen as, and is effectively another tax”.

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