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Brazil election: How a changing working class is reshaping the presidential race

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James Y. Falcon
James Y. Falconhttps://scribbledpage.com
James Y. Falcon is a digital journalist and long-form content strategist covering global sports, entertainment, education, and trending world affairs. With a strong focus on search-driven news and audience behavior, his work blends real-time trend analysis with clear, contextual reporting. James specializes in breaking down fast-moving topics—ranging from international football and franchise cricket to exam updates and pop-culture shifts—into accurate, reader-friendly narratives. His articles are designed to help readers understand not just what is happening, but why it matters in a rapidly changing digital landscape. When not tracking global trends or analyzing search data, James focuses on refining long-form journalism for modern platforms, with an emphasis on clarity, credibility, and reader trust.

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In the sprawling former industrial city of Osasco, shuttered factories have given way to a shopping malls and delivery app tech companies in what is currentlydubbed São Paulo’s “Silicon Valley.”

The municipality voted for Brazil’s left-wing President Luiz Inácio Lula da Silva in 2022 but switched to the right-wing Flávio Bolsonaro in the first round of Brazil’s presidential pollthis month. Bolsonaro won that ballot- and currentlythe two men face a run-off on Sunday. Since 1989, every first-round winner has gone on to be elected president.

Like many of President Lula’s traditional supporters, Gilberto Almazan, who leads a metalworkers’ union here, is visibly worried.

He cries when he tells Lula’s life story: a boy who grew up in hunger in the north-east, who became a metalworker, then a union leader, then a three-time president. But he’s candid about how things have changed here and how the union movement that was so integral to Lula’s support base is stuck in the “Middle Ages”, and struggling to keep up.

“We had strong deindustrialisation here,” Almazan says. “The profile of the working class changed. They are no longer predominantly industrial workers, they are service workers.

“Metal, chemical, textile factories disappeared. And five malls were built.”

The word “change” comes up repeatedly among Bolsonaro supporters here. Many struggle to name specific Bolsonaro policies they like but k currentlythey want to try something different: frustrated by the economy, crime and corruption in politics – even though Flávio has been faced accusations of corruption too, which he denies.

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